Sport Sponsership

UAE Exchange is a leading global remittance, foreign currency exchange, and payments solution brand, with a wide-networked presence in 24 countries. In 2018, the brand took a strategical decision of rebranding in 23 countries...

The change happened not just in its identity, but to the whole brand as such! The challenge was clear, To create awareness for the new brand amongst the existing and potential customers?

The way out was to think big. Really… really… BIG!

The thought ended up in associating with a sports event of international stature. After some sleepless nights, the research team identified the ideal platform; it was the biggest cricketing event of the year - the Asia Cup. A tournament where Six major cricketing nations participate and have a viewership of over 300 million pairs of eyes. The fact that the Asia Cup is happening in UAE after 12 years, added the excitement. Unimoni ensured to embrace to its mantra - think big! As a result, Unimoni did not become just another partner, but the Title Sponsor and this most important cricket tournament before the 2019 World Cup was renamed as Unimoni Asia Cup 2018. In this fast-paced world, the brand digital media to reach the masses

Unimoni, being a very human brand, decided to talk to the people, through the people.

The content strategy was to build humane stories from the stadium, which had an all-around mix of sports engagement, entertainment, and emotional content.

The team was on the ground on every match, to capture real human stories

The brand shook hands with influencers from communities to spread and register the sponsorship and the tournament

Rigorous promotional activities were conducted across various Unimoni operating countries; inviting people to try the services and win a full paid trip to the UAE to watch the key matches.

Adding to it, five customers won a memorable opportunity to be with the captains for the coin toss. The photos which got shared on multiple official pages was re-shared by customers, thanking Unimoni.

Winners traveled from UK, Africa, GCC Countries, and India with their families to be a part of the event. The outlets were designed with Cricket as a theme, targeting existing customers and giving them various engagement tasks to win prizes

A range of employee engagement activities was carried out, including trophy tour and games which ended up in employees posting on their profiles with a hashtag, further boosted the awareness.

The strategy worked out. By spending less than $25,000, we managed to reach 20 million people and over 6 million views at a CPV of $0.003. The over 2 million engagements boosted the website traffic by 10 times or more and all these happened in less than 20 days The numbers did not stop there. The promotional activities boosted the pace of new customer acquisition. The growth rate spiked and the retention rate smiled And the smile did not end there, a lot of learnings, on the toes decisions, and an underlining statement of inspiration - think bigger.