Lead by Interest
When passion takes the driving seat…
UAE Exchange's Multi-Currency prepaid card is a plastic form of convenience for travelers and business professionals, who require foreign currencies. In this MasterCard powered card, users can load up to six currencies from a choice of 16. While the card offers a seamless experience, the digital experience does not complement the convenience the card offers.
Card Variants:
Platinum Multi-Currency Card
Standard Multi-Currency Card
Sony PlayStation Multi-Currency Card (Cobranded)
ClearTrip Multi-Currency Card (Cobranded)
The Research:
The UAE Exchange cards are unique and feature-rich. Unfortunately, many of the users are unaware of these features. After conducting a market study, we found it is approximately 60% of the users are unaware of the card's various features and variants.
The solution Lead by interest not by Product:
Finding a solution to any problem is impossible, without the real urge to solve it. It was no different here - Formulate a card persona! Henceforth, whenever a user visits the website, addressing the persona helped in choosing the ideal card and acquainted the customer with the relevant card features.
My Role
Conduct Customer Research
Conduct Internal Research
Conduct consumer Research
Lead Design thinking workshop
Help Product team to create card persona
Wire Frame the solution and test it
High Fidelity Prototype